Luxury Jewelry Digital Growth Manager

1 day ago

Mumbai, Maharashtra, India beBeeMarketing Full time ₹ 70,00,000 - ₹ 1,30,00,000
Digital Marketing Strategist for Luxury Jewelry Brand

About this role:
The Digital Marketing Strategist will lead our digital growth strategy, drive ROI, and expand our global customer base by planning, executing, and optimizing paid media campaigns across multiple platforms to drive customer acquisition, retention, and revenue growth.

Key Responsibilities:
- Develop and execute ROI-driven strategies for search, display, remarketing, and paid social across Google Ads, Meta (Facebook/Instagram), YouTube, Pinterest, and emerging channels (TikTok, Snap, etc.).
- Create and manage high-performing ad creatives tailored for luxury jewelry audiences in collaboration with the creative team.
- Lead performance reporting, tracking key performance indicators (KPIs) such as CAC, ROAS, CTR, conversion rate, LTV, etc., and provide actionable insights to inform data-driven decisions.
- Work closely with SEO, email marketing, and CRM teams to create a cohesive omni-channel growth strategy.
- Manage and optimize retargeting funnels focusing on cart abandonment, Shop Pay users, and high-intent audiences.
- Drive A/B testing across ad copy, landing pages, and creatives for maximum performance.
- Identify new performance marketing opportunities, tools, and platforms.
- Stay updated on luxury e-commerce trends, digital innovations, and competitor activities.

Requirements:
- 6 years of experience in digital marketing, ideally in luxury e-commerce, jewelry, or fashion.
- Proven track record of scaling Google Ads, Meta Ads, and performance campaigns.
- Strong understanding of analytics tools (Google Analytics, GA4, Shopify Analytics, Looker, etc.).
- Expertise in A/B testing, attribution models, and conversion tracking.
- Knowledge of Shopify / e-commerce marketing ecosystem.
- Experience managing large ad budgets efficiently.
- Excellent analytical skills with the ability to turn data into actionable insights.
- Creative mindset with sensitivity towards luxury brand positioning.
- Strong communication and project management skills.

Benefits:
- Competitive salary + performance incentives.
- Opportunity to shape the growth of a premium diamond jewelry brand.
- Exposure to both global luxury retail and digital-first e-commerce.

You must be able to balance analytical skills with creativity to succeed in this role.

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