
Brand Marketing Professional
7 hours ago
A metropolitan wear brand seeks a talented individual to spearhead its marketing efforts.
Key Responsibilities- Develop Strategic Marketing Plans: Create and implement innovative marketing strategies for unique designer labels and products.
- Content Creation: Produce engaging content for various platforms, including social media, blogs, and newsletters, to enhance brand visibility and connect with the target audience.
- Market Research: Conduct research on current fashion trends, consumer preferences, and competitors to inform marketing strategies and identify opportunities for growth.
- Relationship Building: Establish and maintain relationships with fashion journalists, bloggers, and influencers to secure coverage for Alore's designers and collections.
- Communication Materials: Assist in writing and distributing press releases and other communication materials to promote events, launches, and collaborations.
- Brand Identity: Contribute to the development of brand identity by ensuring consistent messaging across all marketing and PR materials.
- Social Media Management: Manage social media accounts, including content scheduling, engagement with followers, and monitoring analytics to assess performance.
- Campaign Analysis: Track and report the effectiveness of marketing and PR campaigns, providing insights and recommendations for improvements.
- Education: Hold a degree in business/marketing/fashion from a reputable institute.
- Availability: Be available for an internship period of 4-6 months.
- Prior Experience: Prior experience in high fashion is preferred.
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