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About this role:
This is an exciting opportunity to join our team as a Marketing Communications Specialist. As a key member of the marketing team, you will be responsible for developing and executing comprehensive marketing strategies that drive brand awareness, engagement, and ultimately, business growth.
Main Responsibilities:
- Design and implement branding, positioning, and pricing strategies to enhance market presence.
- Evaluate consumer behavior and create customer personas to inform marketing initiatives.
- Identify opportunities to expand market share and reach new segments through innovative marketing campaigns.
- Craft quarterly and annual marketing plans aligned with business objectives.
- Monitor industry trends and competitor activity to stay ahead in the market.
- Coordinate sales and marketing efforts to boost brand visibility and recognition.
Requirements:
- Degree in Marketing or relevant field.
- Minimum 5 years of experience in a Head of Marketing or similar role.
- Strong leadership skills with ability to set and prioritize goals.
- Solid knowledge of web analytics and Google Adwords.
- Experience with CRM software.
- Analytical mind with attention to detail.
