Brand Strategist

4 days ago

Mysore, Karnataka, India beBeeBrand Full time ₹ 40,00,000 - ₹ 80,00,000

Key to Success

  • We strive for reliability and safety in our daily services, connecting cities through 300+ routes. Our mission is to deliver a standardized journey experience for travelers and increase earnings for supply partners.
  • Our operations focus on fleet electrification and establishment of charging technology and infrastructure.

Job Overview:

We seek a dynamic and detail-oriented professional to drive offline brand experience and marketing efforts. This role will ensure consistent branding across all offline touchpoints, from bus branding, uniform standardization to lounges, hoardings, and on-ground marketing activations.

Branding Strategy & Execution
  • Define and maintain brand consistency across buses, lounges, uniforms, and other offline assets.
  • Develop branding guidelines for offline touchpoints and ensure compliance across all Zingbus assets.
  • Work closely with vendors to execute bus branding, uniforms, and other physical branding assets while ensuring high-quality output.
  • Collaborate with the Operations team to enforce branding across buses and maintain consistency in execution.
  • Implement visibility mechanisms to track branding effectiveness and maintain standardization.
Vendor & Operations Management
  • Manage relationships with vendors and suppliers for printing, uniform manufacturing, and branding execution.
  • Work closely with the Operations team to ensure timely and proper implementation of branding across locations.
  • Regularly audit and assess branding quality and maintenance in buses and physical locations.
Offline Marketing Initiatives
  • Plan and execute offline marketing initiatives including hoardings, transit branding, bus stop branding, and agent activations.
  • Identify and execute on-ground branding opportunities to enhance Zingbus' presence across cities.
  • Work on innovative branding activations at high-footfall locations such as terminals and bus lounges.
  • Track marketing effectiveness of offline campaigns and optimize for better engagement and ROI.

Requirements:

  • 3-4 years of experience in brand activation, offline marketing, vendor management, or retail branding.
  • Strong understanding of offline branding execution, vendor coordination, and operations alignment.
  • Experience in on-ground activations, branding audits, and visibility tracking mechanisms.
  • Ability to manage multiple projects simultaneously and work with cross-functional teams.
  • Strong negotiation and relationship management skills for vendor coordination.
  • Detail-oriented with a passion for brand consistency and execution excellence.

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