Senior Brand Strategist

7 days ago

Alleppey, Kerala, India beBeeMarketing Full time ₹ 14,00,000 - ₹ 17,00,000

Geographic region expansion is at the heart of Georg Fischer's transformation into a global leader in fluid management for industries, infrastructure, and buildings. Excellence in fluid flow is delivered through essential products and solutions that ensure safe and sustainable transportation of fluids worldwide.

The role will drive strategic planning, execution, and oversight of Indian marketing programs for the GF Piping Systems division. It will devise and manage marketing strategies and events, including campaign analysis, tracking, and reporting for strategic marketing initiatives and events.

Responsibilities:

  • Develop and implement daily execution of marketing activities across all channels and platforms
  • Establish go-to-market strategies for GF Piping Systems, encompassing product launch, lead generation, experiential and social media
  • Track and drive marketing leads through the sales process and report status/results regularly
  • Monitor and analyze marketing program effectiveness and performance regularly
  • Coordinate marketing activities with Marketing, Communications, and Sales Enablement
  • Manage events and trade shows
  • Research/make recommendations on regional media partners and industry associations for digital marketing, sponsorships, co-branded email, and other creative means to reach online audiences
  • Support effective internal communications and external communications including public relations to drive exposure of GF Piping Systems

Profile Requirements:

  • Master's degree in marketing with 5+ years' experience in B2B marketing and communications
  • Marketing campaign development and event management experience
  • Digital Marketing and social media marketing experience
  • Microsoft Dynamics CRM experience
  • Strong communication and organizational skills
  • Effective interpersonal skills in active listening and rapport building at multiple levels of decision makers, including regional management

This position offers the opportunity to join a dynamic team and contribute to the growth and success of the company.

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