Digital Collections Specialist

18 hours ago

Vadodara, Gujarat, India beBeeDigital Full time ₹ 90,00,000 - ₹ 1,20,00,000
Job Description

As a Digital Collections Specialist, you will be responsible for crafting and executing strategic digital outreach campaigns to enhance collections performance. This role involves overseeing the development and optimization of digital marketing initiatives across various channels to drive customer engagement and recovery.

The ideal candidate will have a solid background in digital marketing, with experience in managing vendor relationships, campaign platforms, and analytics tools. They will also possess excellent analytical and problem-solving skills, as well as strong communication and stakeholder management abilities.

This is an exciting opportunity for a seasoned professional to join our team and contribute to driving business growth through effective digital strategies.

Key Responsibilities:
  • Design and execute multi-channel digital campaigns tailored to customer segments and delinquency stages.
  • Develop and maintain a campaign calendar aligned with business priorities and regulatory guidelines.
  • Collaborate with internal teams to align messaging, tone, and escalation protocols.
  • Utilize campaign builder platforms to configure and allocate customer segments across delinquency buckets, channels, and vendors.
  • Continuously monitor and refine allocation rules to optimize recovery outcomes and operational efficiency.
Required Skills and Qualifications:
  • Bachelor's or Master's degree in Marketing, Business, Analytics, or related field.
  • 5–10 years in digital marketing, collections strategy, or campaign management.
  • Experience in financial services, NBFCs, or fintech preferred.
  • Proficiency in campaign platforms, SQL, and visualization tools (e.g., Power BI/Tableau).
  • Strong analytical and problem-solving abilities.
  • Excellent communication and stakeholder management.
Benefits:

Our organization offers a dynamic and supportive work environment, opportunities for professional growth, and a competitive compensation package.

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