Digital Marketing Specialist

2 days ago

Thoothukudi, Tamil Nadu, India beBeeDigitalMarketing Full time ₹ 80,00,000 - ₹ 1,00,00,000
Job Title: Digital Marketing Strategist

We are seeking a highly skilled and data-driven professional to lead our digital marketing efforts. As a key member of our team, you will be responsible for developing and implementing performance marketing campaigns that drive revenue growth and improve return on ad spend.

  • Key Responsibilities:
  • Campaign Development & Execution
    • Design, implement, and optimize performance marketing campaigns across multiple platforms including Meta Ads, Google Ads, YouTube, Amazon Ads, Snapchat, and emerging channels.
    • Develop full-funnel strategies tailored for D2C brands.
    • Manage daily budgets, bids, and pacing to ensure efficient delivery and maximize ROI.
  • Conversion & Growth Optimization
    • Conduct A/B testing on creatives, copies, audiences, and landing pages.
    • Optimize ad funnels (from click to purchase) to reduce CAC (Customer Acquisition Cost) and improve ROAS (Return on Ad Spend).
    • Collaborate with UI/UX and product teams to optimize website CRO (Conversion Rate Optimization).
  • Analytics & Reporting
    • Track, measure, and analyze campaign performance using tools such as Google Analytics, GA4, Meta Business Suite, and attribution platforms.
    • Provide weekly and monthly performance dashboards with actionable insights.
    • Forecast spends, CAC, and ROI based on past data and industry benchmarks.
  • Audience & Market Research
    • Research consumer behavior, market trends, and competitor strategies to identify opportunities.
    • Build and scale lookalike, retargeting, and interest-based audiences.
    • Create customer cohorts and lifecycle campaigns to increase LTV (Lifetime Value).
  • Collaboration & Creative Direction
    • Work with creative teams to guide ad content (videos, static ads, UGC, influencer collabs).
    • Collaborate with product and sales teams to align campaigns with launches, discounts, and seasonal promotions.
    • Drive innovation by testing new ad formats, platforms, and growth hacks.

Required Skills & Qualifications:

  • 3–6 years of experience in Performance Marketing, preferably for D2C e-commerce brands.
  • Strong understanding of digital ad platforms (Meta, Google, TikTok/Snapchat, Amazon, etc.).
  • Proficiency with analytics tools (GA4, Mixpanel, Hotjar, Data Studio).
  • Deep knowledge of CAC, ROAS, CLV, AOV, retention, attribution modeling.
  • Proven track record of scaling D2C campaigns with 7–8 figure monthly ad spends.
  • Strong analytical skills and ability to translate data into strategy.
  • Hands-on experience with Shopify, WooCommerce, or similar e-commerce platforms is a plus.

Key KPIs:

  • ROAS (Return on Ad Spend)
  • CAC vs LTV ratio
  • Conversion Rate Improvement
  • Revenue Growth from Paid Media
  • Retention & Repeat Purchase Rate

Personality & Culture Fit:

  • Growth-oriented with a test, learn, and scale mindset.
  • Entrepreneurial and proactive in solving problems.
  • Comfortable working in a fast-paced, high-growth D2C environment.
  • Strong communication and collaboration skills.

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