
Director of Brand Strategy
1 day ago
The ideal candidate will be responsible for building, strengthening and positioning the institution's brand across various stakeholders. This role requires strategic oversight of brand identity, external communications, media relations and PR campaigns to enhance visibility, reputation and engagement.
- Brand Strategy & Management
- Develop a comprehensive branding strategy aligned with institutional goals.
- Ensure consistency of brand identity across all channels (digital, print, events).
- Build brand recall and equity within the education ecosystem.
- Public Relations & Media Management
- Establish strong relationships with media, influencers and industry bodies.
- Draft press releases, articles and speeches for leadership.
- Manage media coverage, crisis communication and institutional reputation.
- Digital & Social Media Presence
- Drive brand presence on social platforms.
- Oversee content strategy, storytelling and digital campaigns.
- Leverage analytics for continuous improvement.
- Events & Outreach
- Organize branding events, education fairs, conferences and community outreach.
- Ensure institutional visibility at national and international forums.
- Stakeholder Communication
- Manage internal communications and alumni engagement.
- Collaborate with academic, CRC and admissions teams for brand alignment.
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Art Director
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Design Visionary
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