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Media Optimization Lead

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Gurgaon, Haryana, India beBeeAnalytics Full time ₹ 1,02,00,000 - ₹ 1,52,00,000

We are seeking a seasoned analytics professional to lead our media optimization efforts.

As part of this role, you will be responsible for developing and implementing strategies to enhance the effectiveness of our media channels, as well as creating centralized measurement solutions to monitor their performance.

You will also be required to conduct regular market research and analyze industry trends to identify opportunities for growth and improvement.

The ideal candidate should possess a bachelor's degree in a relevant field and have at least 3 years of experience in quantitative business analysis and statistical modeling techniques.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

  • Key Responsibilities:
  • - Collaborate with cross-functional teams to optimize media channels for scale and efficiency
  • - Design and implement centralized measurement solutions to track media performance
  • - Conduct market research and analyze industry trends to inform media strategy
  • - Develop and execute test and learn exercises to assess feasibility of adopting new approaches

Requirements:

  • - Strong understanding of media channels and advertising platforms (e.g. Google, Facebook)
  • - Experience working with data analysis and visualization tools
  • - Ability to communicate complex analytics insights to non-technical stakeholders