Marketing Strategist for Influencer Partnerships

6 days ago

Mumbai, Maharashtra, India beBeeInfluencer Full time ₹ 8,00,000 - ₹ 12,00,000
Job Title:

Marketing Strategist for Influencer Partnerships

As a Marketing Strategist for Influencer Partnerships, you will play a key role in developing and implementing comprehensive influencer marketing strategies tailored to specific campaign goals and target audiences.

  • Develop end-to-end influencer marketing plans that align with business objectives and industry trends.
  • Identify and build lasting relationships with premium content creators, influencers, and brand partners across various platforms.
  • Conduct thorough research on industry insights, competitor analysis, and target demographics to inform influencer selections and campaign direction.
  • Collaborate with the internal marketing team to integrate influencer strategies with broader digital campaigns and brand messaging.
  • Manage communication and coordination with influencers for content deliverables, timelines, and performance tracking.
  • Maintain and regularly update a structured database of influencers, campaign metrics, and outreach efforts.
  • Support the ideation and execution of innovative campaigns that drive engagement, increase brand visibility, and boost customer acquisition.
Requirements:
  • A Bachelor's degree in Marketing, Mass Communication, or a related field (preferred but not mandatory).
  • Clear understanding of the creator economy and premium creators.
  • Minimum 6 months to 1 year of relevant experience in Influencer marketing.
  • Strong verbal and written communication skills, with ability to craft compelling pitches and maintain professional relationships.
  • Proficiency in email marketing tools, Microsoft Excel, PowerPoint, and social media platforms.
  • Proven experience in outreach and influencer marketing, even if through internships or freelance projects.
  • Ability to manage multiple campaigns simultaneously with sharp attention to detail.
  • Strong creative sense and confidence to bring new ideas to the table.
  • Collaborative mindset and eagerness to learn and grow with the team.

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