Digital Marketing Strategist
2 weeks ago
Company Overview
Crimson Interactive is a technology-driven scientific communications and localization company with a global presence. With 9 international offices, we cater to the communication needs of the scientific community and corporates.
About the Role
We are seeking an experienced Digital Marketer to lead our digital marketing efforts and develop successful long-term strategies for revenue growth. As a key member of our team, you will be responsible for generating revenue, achieving growth targets, and working with our SEO and PPC teams to track organic traffic performance and paid advertisement.
Job Responsibilities
- Conceptualize and manage all digital marketing campaigns, identifying innovative customer acquisition and branding opportunities.
- Manage web content, optimizing its structure and relevance for maximum localization impact.
- Develop processes to ensure content remains topical, relevant, and up-to-date, providing personalized engagement for website visitors.
- Regular usability checks for English and other language websites.
- Collaborate with designers to improvise existing website designs, develop new sites, revamp online marketing materials, and create email marketing campaigns.
- Evaluate and finalize design-related tasks.
Required Skills and Qualifications
- Proven experience in digital marketing for a media agency, with expertise in outreach to attract B2B clients.
- Sound knowledge of SEO, organic marketing, and experience in revenue generation.
- Excellent analytical skills, ability to assess market trends, growth possibilities, and areas of concern.
- Practical knowledge of SEO and PPC, as well as online marketing industry best practices.
- Ability to ideate and engage clients through email marketing.
Benefits
- A competitive salary: ₹35,00,000 per annum.
- Opportunities for professional growth and development.
- A dynamic work environment with a diverse team from around the world.
- Flexibility to work on various projects and develop your skills.
Growth & Benefits
Crimson's culture empowers everyone to grow fearlessly, learn passionately, and work flexibly. We offer a secure, safe, and rewarding ecosystem to establish a successful long-term career. Our four main ideologies are FLEXIBILITY, COMPETITIVE COMPENSATION, JOB SECURITY, and PROFESSIONAL & FINANCIAL GROWTH.
Awards and Recognition
Crimson has consistently been ranked among the Best Employer brand awards and has received recognition for its innovative L&D programs and outstanding employee engagement strategy.
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