Cloud Lifecycle Campaign Manager

4 weeks ago

Bengaluru, Karnataka, India Cisco Meraki Full time
Cisco Meraki: Unlocking the Potential of Cloud-Managed IT

We're shaping the future of cloud-managed IT at Cisco Meraki, a leader in simplifying the digital workplace. Our mission is to empower people to focus on what matters by making technology intuitive and accessible.

What You'll Do:
  • Develop and execute campaign strategies across customer lifecycle (awareness, activation, adoption, renewal, upsell) to achieve business and sales objectives.
  • Build, test, and optimize email campaigns to improve key metrics such as open rates, click-through rates, and conversion rates.
  • Segment email lists and tailor campaigns to specific target audiences for maximum impact.
  • Develop a deep understanding of our product and use it to craft engaging and relevant content and collaterals, including copy, visuals, and calls to action.
  • Set up email automation workflows; schedule, send, and track email campaigns using marketing automation platforms (e.g., HubSpot, Marketo, Mailchimp) to nurture leads and drive conversions.
  • Monitor and analyze email campaign performance, providing insights and recommendations for continuous improvement. Be motivated to refine campaign strategies for relevance and impact.
  • Own campaign performance metrics and align them to key business and revenue metrics including customer acquisition and install base expansion.
  • Own internal communications and reporting for your campaign(s), keeping key team members informed throughout the planning and execution process, and partnering cross-functionally to build experiments that improve campaign performance.
  • Stay up-to-date with industry standard methodologies, trends, and emerging technologies in lifecycle marketing. Keep optimizing for efficiency and scale, and seek to generate new global standard processes through experimental efforts.
Requirements:
  • Bachelor's or Master's degree in Marketing, Business, or equivalent work experience.
  • 2-3 years of experience in email marketing, including campaign management and automation tools.
  • Solid understanding of email marketing standard processes, segmentation, and A/B testing.
  • Strong writing and editing chops, with a talent for distilling sophisticated ideas into plain language across long-form, short-form, and video content.
  • Confident working on the entire campaign strategy including defining goals, developing timelines, campaign execution, and partner alignment.
  • Analytical mentality with the ability to interpret and act on data.
  • Knowledge of HTML and CSS for email template customization is a plus.
  • Experience with marketing automation tools and digital marketing tech stack is a huge plus (HubSpot, Google Analytics, Pendo, Hotjar, Data box, Elementor, Unbounce, etc).
  • Meticulous and highly organized with the ability to manage multiple projects simultaneously.
  • Creative problem solver with a passion for delivering results-driven email campaigns.
Salary and Benefits:

We offer a competitive salary range of $80,000 - $120,000 per year, depending on location and experience. In addition to a comprehensive benefits package, including medical, dental, and vision insurance, 401(k) plan, short and long-term disability coverage, basic life insurance, and numerous wellbeing offerings. Employees receive up to twelve paid holidays per calendar year, which includes one floating holiday, plus a day off for their birthday. Employees accrue up to 20 days of Paid Time Off (PTO) each year and have access to paid time away to deal with critical or emergency issues without tapping into their PTO. We offer additional paid time to volunteer and give back to the community. Employees are also able to purchase company stock through our Employee Stock Purchase Program.

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