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Senior Agricultural Marketing Strategist
2 weeks ago
We are seeking a seasoned professional to fill the role of Senior Marketing Manager, with a strong background in agricultural and rural marketing. The successful candidate will be responsible for driving business growth, developing marketing strategies, and leading cross-functional teams.
Key Responsibilities:- Develop and implement comprehensive marketing plans to promote Carbon and Biologicals businesses;
- Manage lead generation through on-ground campaigns and digital platforms;
- Collaborate with product managers and external agencies to create engaging content;
- Guide graphic designers, marcom executives, and digital marketing executives to deliver results;
- Conduct market research to gain insights and inform business decisions;
MBA (marketing/agri-business management) from a top-tier institute is preferred. The ideal candidate should have over 10 years of experience in marketing, particularly in the agri/rural domain. They must possess excellent team leadership skills, a proven track record in brand management, marcomm, MR, and digital marketing. Additionally, they should be proficient in data analysis tools and MS Office Suite.
Desired Qualifications:- 10+ years of work experience in marketing, especially in the Agri/rural domain;
- An excellent team player with a proven track record in brand management, marcomm, MR, and digital marketing;
- Ability and willingness to travel 6 to 8 days/month in rural markets;
- Learning and problem-solving attitude;
- Proficiency in data analysis tools and MS Office Suite.
