Product and Field Marketing Manager
1 month ago
Product and Field Marketing Manager
Sinch, a global leader in Communication Platforms as a Service (CPaaS), is seeking a Product and Field Marketing Manager to join our team. As a key member of our marketing organization, you will be responsible for designing and executing plans to introduce and take new and existing Sinch products to the India market.
Key Responsibilities:
- Understand and articulate the value propositions of Sinch products to various audiences
- Design the Go-to-Market (GTM) strategy for products, including product features, business challenges that customers face, and target market identification
- Conduct product training programs across the organization for Sales, pre-sales, Customer Success Management (CSM), and Marketing functions
- Generate content for collaterals on product across channels
- Closely work with the Sales organization to identify cross-sell and upsell opportunities for the products
Requirements and Knowledge:
- Understanding and proven track record for New Product introduction and GTM strategies for IT products and services
- Ability to study market and identify whitespace for new and existing products
- Knowledge of strategies for GTM working with product and sales teams for key accounts
- Ability to identify key messages and best communications channels for products
About Sinch:
Sinch is a global organization committed to diversity and inclusion. We offer an increasingly inclusive workplace, where you can explore new career and growth options, share your voice, build your path, and make it happen with us.
Benefits:
- Private Health Insurance
- Paid Time Off
- Training & Development
- Work-life balance
- A healthy and supportive work culture
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