Strategic Product Marketing Manager
2 weeks ago
Job Title: Partner/Sr Partner
We are seeking a highly skilled Product Marketing Manager to spearhead the development and execution of marketing strategies that drive awareness and adoption of our product. As a key member of our team, you will be responsible for creating and implementing product positioning and messaging that resonates with customers and differentiates RateGain in the market.
Key Responsibilities:
- Develop and execute product positioning and messaging that resonates with customers and differentiates RateGain in the market
- Conceptualize and create educational product and solution content for various platforms
- Conduct market, customer, and competitive analysis to stay up-to-date on industry trends and player movements
- Communicate value proposition and provide high-value sales tools, training, and collateral to drive sales enablement
- Develop and implement strategies to drive product awareness and demand through demand generation initiatives
- Serve as a company spokesperson and thought leader for the product through evangelism efforts
Requirements:
- Bachelor's degree in a related field, with a minimum of 8 years of experience in a similar position
- Proven experience in creating marketing plans that encompass strategy, customer research, competitive analysis, product requirements, messaging, pricing, and more
- Experience initiating and driving a range of GTM programs, including webinars, tradeshows, social media, content marketing, and more
- Excellent English presentation, written, and verbal communication skills, with an attention to detail and quality
- Ability to effectively lead, inspire, and mentor direct and indirect reports
- Strength in collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales, and marketing
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