Lead Digital Marketing Professional

Job Title: Digital Marketing Manager

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• We are seeking a highly skilled, data-driven, and passionate professional to lead our digital marketing strategy and execution.">

As a Digital Marketing Manager, you will be responsible for building and optimising our online presence, generating leads, and directly contributing to our growth.

Key Responsibilities:

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• Develop & Execute Digital Marketing Strategy: Design and implement a comprehensive digital marketing strategy aligned with our business objectives for customer acquisition and lead generation.">
• Identify target audiences and devise digital campaigns that engage, inform, and convert.">
• Conduct market research, competitive analysis, and audience segmentation to identify growth opportunities.">
• Team Leadership & Management: Lead, mentor, and manage a team comprising a Content Writer, a Graphic Designer, and an SEO expert.">
• Set clear goals, provide regular feedback, and foster a collaborative environment.">
• Ensure seamless coordination between content creation, visual design, and social media execution.">
• Performance Marketing & ROI: Plan, execute, and manage paid digital campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.) to optimise ROI, cost-per-acquisition (CPA), and lead generation.">
• Monitor, analyse, and report on the performance of all digital marketing campaigns across channels using relevant KPIs (e.g., website traffic, conversion rates, engagement, lead quality).">
• Identify trends and insights, and optimise spend and performance based on data.">
• Content Marketing & SEO: Oversee the content strategy, working closely with the Content Writer to ensure high-quality, SEO-optimised, and engaging content (blogs, website copy, articles, video scripts) that resonates with our target audience.">
• Develop and implement SEO strategies to enhance organic search rankings and attract high-quality traffic.">
• Social Media Management & Engagement: Oversee the overall social media strategy (working with the SMM and Content Writer) to build brand awareness, foster community, and drive engagement across platforms (Instagram, Facebook, LinkedIn, YouTube, etc.).">
• Ensure consistent brand messaging and tone across all digital touchpoints.">
• Email Marketing: Develop and manage email marketing campaigns for lead nurturing, customer engagement, and promotional activities.">
• Focus on segmentation, personalisation, and automation to maximise effectiveness.">
• Website Management & UX Optimisation: Collaborate with relevant teams to ensure the website is optimised for user experience (UX), conversion, and mobile responsiveness.">

Qualifications:

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• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.">
• 3+ years of proven working experience as a Digital Marketing Manager or in a similar leadership role.">
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.">
• Strong analytical skills with the ability to interpret data, track campaign performance, and derive actionable insights (proficiency in Google Analytics, Google Ads, Meta Business Suite, etc.).">
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.">
• Solid knowledge of website analytics tools, CRM software, and marketing automation platforms.">
• Experience in optimising landing pages and user funnels.">
• Excellent communication, interpersonal, and leadership skills.">
• Ability to manage multiple projects simultaneously in a fast-paced environment.">
• Understanding of the mental wellness/healthcare industry is a significant plus.">