Director of Communications

1 week ago

Kolkata Hyderabad Secunderabad Telangana Mumbai, India beBeePublicRelations Full time US$ 60,000 - US$ 1,20,000
Public Relations Professional

The role of a public relations professional is multifaceted and challenging. Key responsibilities include developing and executing strategies to manage an organization's reputation, build brand awareness, and maintain positive relationships with stakeholders.

Key Deliverables:
  1. Pre-Launch Strategy & Execution:
  • Create a messaging framework and press kit to effectively communicate the product or service's value proposition
  • Identify and engage with influencers and journalists to secure coverage
  • Pursue thought leadership opportunities in relevant publications and platforms
  • Craft buzz around the launch through targeted digital marketing efforts
Launch Event Planning, Execution & Management:
  • Coordinate media invites and RSVPs to ensure maximum attendance
  • Provide on-ground PR support during the event
  • Collaborate with speakers, moderators, and media attendees to ensure seamless execution
  • Draft and distribute press releases to announce the launch
  • Supply media kits, signage, and logistical support as needed
Post-Launch PR & Coverage:
  • Solicit feature stories, interviews, and op-eds from key media outlets
  • Pursue TV and digital news coverage to expand reach
  • Secure print coverage in leading business and health publications
  • Amplify influencer content and recap key takeaways from the launch event

Proposal Requirements:

  1. Develop a strategic approach outlining key objectives and timelines
  2. Present a detailed proposal with suggested media and influencer targets
  3. Include an event concept and media handling strategy
  4. Outline key deliverables with measurable outcomes

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