Strategic Marketing Leader

3 days ago

Anand, Gujarat, India beBeeMarketing Full time ₹ 18,00,000 - ₹ 21,00,000

Are you passionate about leading marketing strategies that drive business growth?

About the Role:

This key position will oversee the planning, execution, and monitoring of Indian marketing programs for the GF Piping Systems division.

The ideal candidate will have expertise in developing and implementing go-to-market strategies that encompass product launch, lead generation, experiential, and social media initiatives.

Responsibilities:
  • Develop and manage day-to-day marketing activities across all channels and platforms under the guidance of senior management
  • Establish effective go-to-market strategies for GF Piping Systems that include Business Unit product marketing and segment-focused marketing
  • Track and drive marketing leads through the sales process and report status/results regularly
  • Monitor and analyze marketing program effectiveness and performance regularly
  • Coordinate marketing activities with Marketing, Communications, and Sales Enablement teams
  • Manage events and trade shows
  • Prepare speaker presentation materials
  • Research/make recommendations on regional media partners and industry associations for digital marketing, sponsorships, co-branded email, and other creative means to reach online audiences
  • Support internal communications and external communications including public relations to drive exposure of GF Piping Systems and its focus market segments
  • Develop case studies and thought leadership stories as well as articles for internal newsletters that drive demand for our solutions and perceived leadership in the country
Requirements:
  • Master's degree in marketing with 5+ years' experience in B2B marketing and communications
  • Marketing campaign development and event management experience
  • Digital Marketing and social media marketing experience
  • Microsoft Dynamics CRM experience
  • Strong communication and organizational skills
  • Effective interpersonal skills in active listening and rapport building at multiple levels of decision makers, including regional management
  • Well-developed organizing and time management skills with the ability to prioritize and manage multiple tasks and projects at any one time

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