
Digital Marketing Manager for E-commerce Campaigns
4 hours ago
About this role
We are seeking a highly skilled Digital Marketing Manager to oversee e-commerce digital marketing campaigns across various platforms.
Key Responsibilities:
- Effectively manage and optimize paid media client accounts, ensuring seamless communication with clients.
- Ideate and execute strategic e-commerce digital marketing campaigns on Google, Meta, TikTok, and Amazon to drive traffic, engagement, sales, and return on ad spend (ROAS).
- Develop targeted audience strategies within platform limitations.
- Strategically allocate client budgets and synchronize marketing efforts with product launches, promotions, and seasonal campaigns.
- Demonstrate in-depth understanding of clients' business positioning and provide creative recommendations aligned with industry best practices.
- Analyze data insights (cost-per-click (CPC), click-through rate (CTR), cost per acquisition (CPA), ROAS, lifetime value (LTV), conversion rate) to ensure campaigns meet or exceed targets.
- Compile insightful reports with actionable recommendations for clients.
Requirements:
- 4+ years experience managing monthly budgets exceeding $50K.
- Proficiency in major advertising platforms (Google Ads, Facebook Ads Manager, TikTok Ads, Amazon Advertising).
- Understanding of feed management and e-commerce consumer behavior.
- Experience with Google Analytics and Tag Manager, including troubleshooting.
- Familiarity with project management tools (e.g., ClickUp, Asana, Basecamp).
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