Market Development Specialist

4 days ago

Tiruchi, Tamil Nadu, India beBeeMarketDevelopment Full time ₹ 6,00,000 - ₹ 10,00,000
Market Development Representative Role

This role is part of our Mumbai-based team in India. As a Market Development Representative, you will work together with our global Business Management, Commercial Operations, and Sales team members to intensely research companies, qualify and mature TraceLink's inbound & outbound leads, and diligently engage prospects in order to organize meetings with Sales and Account Managers.

Key Responsibilities:
  • Market Intelligence Gathering: Deeply research customer and prospect accounts through public and private data sources to gather valuable insights.
  • Lead Qualification and Scoring: Qualify and score inbound leads to identify and prioritize key companies & personas for maximum campaign effectiveness.
  • Account Augmentation: Monitor public information sources to augment accounts, leads, and opportunities with data to enhance prospecting effectiveness.
  • Personalized Strategies: Develop personalized strategies for using email, social media, and other channels to engage prospects and increase engagement rates.
  • Quick Follow-ups: Quickly follow up on marketing campaigns to create and maintain account intelligence briefs for Sales and Account Managers to prepare them for prospect and customer meetings.
  • Team Collaboration: Leverage teammates (Managers, and Sales & AMs) to develop targeted lists, call and email strategies, and messaging to drive opportunities and prospecting activities.
  • Data Enrichment: Work with partners including Finance, Marketing & Sales Operations, and Business Management to enrich, cleanse and triage account data.
  • Documentation and Reporting: Document activity in Salesforce and report qualitative and quantitative results on a weekly basis.
Qualifications and Requirements
  • 2-6 years experience in Market Development, Business Development, or similar roles.
  • Ability to effectively research, qualify, and react to leads and business opportunities.
  • BA/BS or equivalent graduation education.
  • Experience with Salesforce.com, Marketo, or similar applications.
  • Excellent knowledge of MS Office (Outlook, Word, PowerPoint, and Excel).
  • Precise, professional communication style through both written and verbal channels.
  • Professional, empathetic manner capable of managing time and prioritizing tasks effectively with autonomy.
  • Proven experience working closely with cross-functional teams.
  • Ability to work in a fast-paced international start-up environment.

We are looking for highly skilled individuals who can bring their expertise to this role.

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