Growth Strategist
1 week ago
Job Title: Growth Strategist
About the Role:
We are seeking a highly skilled Growth Strategist to join our team at DMI Finance. As a key member of our growth marketing team, you will be responsible for developing and executing comprehensive product marketing strategies to drive business growth.
Key Responsibilities:
- Develop and execute growth marketing strategies to drive X-Sell/Up-Sell of various financial products.
- Craft clear and compelling product messaging and positioning for the products/services.
- Leverage digital marketing channels, social media, and other platforms to enhance brand visibility and engage the target audience.
Requirements:
- 4-6 years of post-MBA experience in Management Consulting, Consumer strategy, Online Consumer Business, or a bank/NBFC/Category Management/Consumer facing Product in Consumer tech companies.
- Strong experience in Growth Hacking, Customer Lifecycle Management & Digital Marketing Campaigns.
- Knowledge of tools - WebEngage, MoEngage, Clevertap, Adobe, Google Analytics, AppsFlyer, Branch etc.
Salary: $120,000 - $180,000 per year
About Us: DMI Finance is a leading fintech company that provides innovative financial solutions to individuals and businesses. We are committed to delivering exceptional customer experiences and driving business growth through strategic marketing initiatives.
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