Communications Strategist

1 week ago

Mumbai, Maharashtra, India beBeeMarketing Full time ₹ 10,00,000 - ₹ 20,00,000
Marketing Communications Specialist

As a Marketing Communications Specialist, you will be responsible for managing public relations activities, including developing and maintaining relationships with media outlets and crafting press releases.

The role involves overseeing agency and vendor relationships, ensuring effective collaboration and delivery of high-quality services. You will also handle media management, including planning and executing media campaigns and monitoring media coverage.

Key to this role is developing and executing collaborations with key opinion leaders (KOLs) to enhance brand visibility and credibility. This includes identifying, negotiating, and managing brand sponsorships and collaborations to align with marketing objectives.

Additionally, you will coordinate participation and sponsorships of industry events to maximize brand exposure and networking opportunities. On-the-ground event activations are also a crucial part of the role, where you will plan and execute events to engage target audiences and promote brand experiences.

To succeed in this position, you must have a minimum 1 year of experience as a Marketing Manager/PR Manager with creative agencies, luxury, entertainment, or hospitality. Experience managing public relations and media purchasing, as well as brand collaborations, content creator and KOL partnerships, and social media management are highly valued.

This role requires proficient communication skills in English and proficiency in using office tools. Experience with social media management and branding is a plus.

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