Corporate Communications Executive

7 days ago

Mumbai, Maharashtra, India beBeeCommunications Full time ₹ 13,81,779 - ₹ 24,46,440
Senior Communications Strategist

We are seeking a highly skilled and experienced Senior Communications Strategist to drive impactful communications for Tata Play's leading distribution platform.

  • This role is responsible for crafting and executing regional and national campaigns that generate buzz around brand initiatives, product/service launches, and tech innovations.
Key Responsibilities:
  • Develop and maintain relationships with journalists across India in identifiable media hubs.
  • Plan and execute market visits and on-ground connections across relevant markets.
  • Build PR strategies based on launch calendars.
  • Strengthen brand perception and increase brand recall value.
  • Promote brand and digital campaigns.
  • Liaise with the PR agency to achieve defined deliverables.
  • Draft articles, case studies, story angles, and disseminate relevant information.
  • Participate in media intelligence and industry stories.
  • Liaise with departments for newsworthy information.
Requirements:
  • Masters in Public Relations or Graduate in Mass Media.
  • 8-10 years of experience in similar industries/ agencies.

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