Digital Marketing Expert
1 week ago
We are seeking an experienced Digital Marketing Expert to manage and optimize our paid search campaigns on a freelance basis. This role will involve developing and executing comprehensive Google Ads strategies across Search, Display, and Video campaigns.
Key Responsibilities:
- Create, optimize, and manage Google Ads campaigns with a focus on Return on Investment (ROI) and performance metrics
- Conduct keyword research and implement effective bidding strategies
- Write compelling ad copy and create responsive search ads
- Perform A/B testing to optimize campaign performance
- Set up and maintain conversion tracking
- Monitor campaign budgets and adjust bids to maximize ROI
- Analyze campaign data and provide regular performance reports
Requirements:
- 3+ years of hands-on experience managing Google Ads campaigns
- Google Ads certification
- Strong analytical skills and experience with Google Analytics
- Experience with conversion tracking and tag implementation
- Excellent understanding of keyword research and match types
- Proven track record of achieving ROI targets
- Strong communication and reporting skills
- Experience with A/B testing and optimization techniques
Compensation: The estimated annual salary for this position is $85,000-$110,000, depending on experience and qualifications.
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