Strategic Marketing Lead
3 days ago
We are seeking a highly skilled Strategic Marketing Lead to join our team at Cyclitics Digital.
About the Role:
As a Strategic Marketing Lead, you will be responsible for developing and executing effective marketing strategies that drive business growth. Your primary goal will be to identify target audiences, objectives, and desired outcomes of marketing campaigns, and then develop a comprehensive strategy to achieve them.
Key Responsibilities:
- Conduct market research to establish a solid understanding of our target audience and their needs
- Develop a marketing strategy that aligns with our business objectives and effectively reaches our target audience
- Evaluate the success of marketing campaigns and make data-driven decisions to improve their outcomes
- Create engaging content that resonates with our target audience and supports our marketing goals
- Stay up-to-date on the latest marketing trends and best practices
- Manage and allocate budget effectively to maximize ROI
Requirements:
- Bachelor's degree in Marketing or a related field
- 2-3 years of relevant experience in marketing, preferably in a leadership role
- Strong analytical, communication, time-management, and creativity skills
- Able to focus on customer/market needs and take initiative
- Experience with social media marketing a plus
What We Offer:
- Competitive salary range: ₹4-5 LPA
- Ongoing training and development opportunities to enhance your skills
- A collaborative and dynamic work environment
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