Marketing Leadership Opportunity

3 days ago


Meerut, Uttar Pradesh, India beBeeGrowth Full time ₹ 1,20,00,000 - ₹ 2,50,00,000
Marketing Growth Leader

Job Description:

As a seasoned marketing professional, you will lead the development and execution of strategic growth marketing initiatives that drive user acquisition and merchant retention across the entire customer lifecycle. You will leverage data-driven insights to inform campaign planning, optimize budgets, and measure ROI.

Key Responsibilities:

  • Develop and execute paid campaigns across multiple channels (Google, Meta, UAC, ASA)
  • Drive app installs, signups, and merchant acquisition through targeted marketing efforts
  • Design and implement lifecycle journeys (email, push, in-app) to improve customer lifetime value and reduce churn
  • Run A/B tests, segment users, and personalize communication to enhance engagement and conversion rates
  • Monitor and optimize key performance indicators (KPIs) such as CAC, LTV, retention, CPA, and ROAS

Requirements:

  • 8-10 years of experience in growth/performance/lifecycle marketing
  • Proven track record of success in B2C and B2B funnels
  • Proficiency in tools like GA4, AppsFlyer, HubSpot, MoEngage, and VWO
  • Strong analytics and experimentation mindset
  • Fintech/app/payments background is a strong plus

Apply if you are passionate about building marketing engines from scratch, obsessed with customer acquisition costs versus lifetime value, and eager to shape the future of digital payments.


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