
Email Marketing Strategist
1 week ago
Email Marketing & IT Specialist
\We are seeking a highly skilled Email Marketing & IT Specialist to join our team. As an Email Marketing & IT Specialist, you will be responsible for building and executing high-performing email campaigns, managing the technical backbone that supports them, and ensuring deliverability through authentication protocols.
\Key Responsibilities:
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- Email Campaign Management\
- Create and execute engaging email campaigns using Mailchimp, Mailerlite, or similar platforms.\
- Set up automated journeys and sequences to nurture leads and improve engagement.\
- Draft and edit subject lines, preview text, and body copy in collaboration with content creators.\
- Test, monitor, and continuously optimize campaigns for better open, click, and conversion rates.\
- Audience Segmentation & Analytics\
- Segment lists by interest, behavior, and engagement to ensure targeted outreach.\
- Maintain clean, updated supporter databases.\
- Track and report campaign performance using platform dashboards, Google Analytics, and UTM parameters.\
- Deliverability & Technical Setup\
- Earn compliance with email regulations (GDPR, CAN-SPAM).\
- Optimize deliverability through authentication protocols (SPF, DKIM, DMARC), list hygiene, and sender reputation best practices.\
- Strategy & Collaboration\
- Align email strategies with broader campaign objectives.\
- Support integration of email into multi-channel campaigns.\
- Collaborate with communications and campaign teams to ensure consistency across all touchpoints.\
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Market Strategist
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Email Marketing Specialist
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Digital Marketing Strategist
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Brand Strategist
2 weeks ago
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