Digital Performance Optimization Specialist

3 days ago

Bengaluru, Karnataka, India beBeeAnalytics Full time ₹ 1,80,00,000 - ₹ 2,50,00,000
Web Analytics Manager">We are seeking a skilled Web Analytics and Optimization expert to join our Marketing Technology team. In this role, you will be responsible for managing the measurement, analysis, and optimization of digital assets to maximize engagement, drive conversions, and improve overall website performance.">
  • ">
  • Leverage Google BigQuery to manage, query, and optimize large-scale analytics datasets for actionable business insights.">
  • Develop, maintain, and optimize complex SQL queries to support reporting, dashboards, and ad hoc analysis.">
  • Oversee tagging and tracking accuracy using analytics platforms (Google Analytics, GA4), tag management systems, and pixel implementations, and provide improvement recommendations.">
  • Analyze digital performance data, prepare regular dashboards, and communicate actionable insights for continuous improvement. Assist with ad-hoc reporting requests by building explorations and reports in GA4.">
  • Manage A/B and multivariate testing programs. Build test plans for A/B testing, multivariate testing, segment-based targeting, behavioral targeting, and personalization. Use JavaScript and jQuery for custom tagging, data layer manipulation, and supporting website experiments.">
  • Conduct funnel analyses, heat mapping, user flow, and behavioral studies to identify drop-offs and friction points.">
  • Advise designers, developers, and marketers on data-driven optimization recommendations, supporting new campaigns and website updates. Work alongside development teams to diagnose and troubleshoot technical issues, ensure proper content display, and properly manipulate JavaScript, HTML, and CSS. Collaborate with various stakeholders in scoping out analytics implementations for new initiatives.">
  • Guide the business in understanding digital attribution, channel performance, and multi-touch journey contributions.">
  • Maintain and optimize web analytics tech stack, recommending new tools or approaches as necessary.">
  • Ensure data collection and processing adhere to privacy regulations (GDPR, CCPA).">

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