Brand Marketing Director

2 days ago


Delhi, Delhi, India Glance Full time

We are seeking an innovative and experienced Brand Marketing Leader who specializes in modern, fast-paced content marketing strategies and organic growth tactics. This role is crucial for enhancing our brand positioning and driving consumer engagement through dynamic and strategic marketing approaches, particularly in the B2C and D2C sectors.

About Glance

Glance is a consumer technology company that operates disruptive digital platforms including Glance, Roposo, and Nostra. Our mission is to inspire consumers to make the most of every moment by surfacing relevant experiences without the need for searching and downloading apps.

Job Description

This role will focus on developing and executing strategies that enhance our brand identity, increase brand awareness, and foster positive brand perception. The ideal candidate will have a deep understanding of customer needs and behaviors, ability to conceptualize brand marketing plans to enhance brand awareness, perception, and loyalty.

  • Define and refine Glance's brand positioning, ensuring that the brand stands out in a competitive market and resonates deeply with our consumer base.
  • Develop and execute long and short-term brand marketing plans that drive business growth, enhance brand awareness, and position Glance as a consumer-first brand.
  • Lead digital marketing efforts, including organic social media outreach, to boost our brand presence across platforms.

The successful candidate will have a strategic mindset, deep understanding of consumer behavior, bent for data and insights, creative disposition, leadership abilities, and excellent communication and interpersonal skills.

Requirements
  • 8-10 years of experience in brand marketing with a proven track record in new-age tech companies focused on B2C or D2C sectors.
  • Expertise in developing and implementing effective content marketing and organic growth strategies.
  • Strong experience working with marketing/advertising agencies, overseeing campaign development and execution, and ensuring consistent brand messaging.
Benefits

This is a critical role that will directly impact our company's brand image and success by driving consumer awareness and perception. We offer a competitive salary range of $150,000 - $200,000 per year, depending on experience.



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