Digital Content Specialist

3 days ago

Jaipur, Rajasthan, India beBeeContent Full time ₹ 60,00,000 - ₹ 1,20,00,000
Job Title: Digital Content Strategist

We are seeking a skilled professional to manage and grow our online presence while driving impactful campaigns.

  1. Key Responsibilities:
  • Develop and execute monthly content calendars aligned with campaigns and business objectives.
  • Collaborate with designers, video editors, and copywriters to create engaging posts, reels, shorts, and stories.
  • Publish daily content across Instagram, YouTube, Facebook, and other platforms.
  • Write compelling captions & CTAs to boost engagement and conversions.
  • Manage community interactions (comments, Telegram groups, WhatsApp broadcasts).
  • Track and share user engagement insights with the team.
  1. Campaign Optimization:
  • Assist in setting up and optimizing paid campaigns on Meta (Facebook/Instagram) and Google Ads (Search, Display, YouTube).
  • Monitor campaign metrics such as CTR, CPL, ROAS and support ongoing optimizations.
  • Execute A/B testing of creatives, ad copies, and landing pages.
  • Run retargeting campaigns and support funnel optimization.
  • Prepare and maintain weekly performance reports.
  1. Data Analysis & Growth:
  • Track and analyze key organic and paid metrics (reach, impressions, engagement rate, conversions).
  • Stay updated on social trends, platform algorithms, and ad marketing benchmarks.
  • Coordinate with internal teams to align campaigns with product launches, webinars, and testimonials.

Requirements:

  • 2-4 years of experience in Social Media & Performance Marketing (EdTech/Finance preferred).
  • Bachelor's degree in Marketing, Mass Communication, or equivalent.
  • Hands-on experience with Instagram, YouTube, Meta Ads Manager, Google Ads Manager, GA4, and UTM tagging.
  • Strong written & verbal communication skills in English & Hindi.

Preferred Skills:

  • Experience with YouTube Lives or webinars.
  • Knowledge of SEO for social content, hashtag strategies, and lead-gen via CTAs.
  • Interest in stock market/finance-related content.

The ideal candidate will have excellent organizational and problem-solving skills, with a passion for staying up-to-date with the latest social media trends and best practices.

This is an exciting opportunity to join a dynamic team and contribute to the success of our online presence.

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