Digital Marketing Specialist

4 hours ago

Jaipur, Rajasthan, India beBeeDigitalMarketing Full time ₹ 7,50,000 - ₹ 15,00,000
Job Title: Digital Marketing Specialist

The role of the Digital Marketing Specialist is to drive organic traffic growth, enhance search engine visibility, and safeguard our online reputation. The successful candidate will be responsible for generating qualified leads, enhancing patient trust, and establishing our organization as a leading diagnostic brand in the digital landscape.

  • Key Responsibilities:
  • Develop and implement SEO strategies to improve search engine rankings and drive website traffic
  • Optimize on-page elements such as content, meta tags, and internal linking to enhance user experience and search engine visibility
  • Analyze website analytics to identify areas for improvement and measure the success of implemented strategies
  • Collaborate with the marketing team to develop and execute comprehensive digital marketing campaigns
  • Stay up-to-date with the latest Google algorithm changes and share learnings with the marketing team

Required Skills and Qualifications:

  • Strong background in SEO and ORM with experience working in the healthcare or diagnostics industry
  • Proficiency in using SEO tools such as Google Analytics, Search Console, SEMrush, and Ahrefs
  • Hands-on experience with CMS platforms like WordPress
  • Excellent analytical and problem-solving skills with ability to work independently and collaboratively

Benefits:

  • Competitive salary package commensurate with experience
  • Comprehensive benefits including health insurance, retirement plan, and paid time off
  • Opportunities for professional growth and development through training and mentorship programs

Others:

  • Maintain a personal SEO learning log and experiment with A/B testing to improve our website's performance

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