Infection Control Specialist

2 weeks ago

Kurnool, Andhra Pradesh, India beBeeProduct Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
Job Description

Key Responsibilities:

  • Develop and execute marketing strategies to build brand awareness and drive sales.
  • Organize product demonstrations, workshops, and industry events.
  • Create Marketing collateral and presentations.
  • Analyze customer needs, current market trends, and market potential.
  • Assess competitor offerings and seek opportunities for differentiation.
  • Analyze project pipeline and provide accurate forecasts.
  • Manage stock levels.
  • Coordinate new product launches and regulatory compliance.
  • Provide product training to internal teams and external customers.
  • Report on activities and progress.

Market Development:

  • Plan, coordinate, and execute Marketing programs to create pull in the market for our IC product portfolio.
  • Lead the launch of new products or product lines.
  • Oversee the execution of Symposiums, Marketing programs, CMEs, and Conferences from initiation to completion.
  • Foster relationships with key architects, construction companies, and project consultants for business development.
  • Provide technical information to Bio-Medicals, CSSD Managers, IC Nursing Heads, Consultants by discussing feature benefits and precision execution of routine tasks.
  • Create Marketing tools/Collaterals as required.

Training Support

  • Responsible for Training for IC product line.
  • Initiate, conduct, and facilitate internal product and technical training for sales and other team members/distributors.
  • Conduct operational training to end users, follow-up trainings, and troubleshooting.
  • Coordinate with other Product Managers for operational training to end users during project completion/handover.

Sales Support

  • Support the sales team with product knowledge, training, and strategic selling tools.
  • Identify cross-selling and upselling opportunities with consumables and equipment bundles.
  • Participate in product-related technical discussions for projects, tenders, and business flow.
  • Handhold and develop new sales reps on priority to ensure they are confident in promoting the product to customers.
  • Closely work with Sales team to introduce and promote to Consultants/Architects/Surgeons/Technicians/Purchase authorities during all pre- and post-sales activities.
  • Provide cost support and attend commercial negotiations with the Sales team as required.
  • Maintain strong relationships with KOLs (Key Opinion Leaders) in infection control, hospital administration.

Other

  • Monitor sales and manage stocks.
  • Analyze sales data and take corrective actions to address areas of concern in consultation with the Head - Marketing.
  • Handle customer complaints related to products from Equipment and coordinate with the appropriate person for feedback and resolution.
  • Perform other duties assigned by seniors/management to support the team.
  • Visit customers regularly individually and with Sales colleagues.
  • Ensure all marketing and product communications comply with healthcare regulations, infection control standards, and quality certifications.
  • Stay updated with evolving regulatory requirements and industry guidelines.

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