Digital Marketing Director

3 days ago

Ahmedabad, Gujarat, India IMS Group Full time
Job Overview

We are seeking a skilled Digital Marketing Specialist/Team Lead to lead our digital marketing efforts. The ideal candidate will oversee the development and execution of comprehensive digital marketing strategies, manage a team of specialists, and ensure successful campaign implementation.

Key Responsibilities:
  • Strategy Development and Execution:
    • Develop and implement strategic digital marketing plans to meet client objectives.
    • Oversee campaign creation and execution across various digital channels, including SEO, PPC, social media, email marketing, and content marketing.
    • Monitor and analyze campaign performance, providing actionable insights and recommendations for optimization.
  • Team Leadership and Management:
    • Lead, mentor, and manage a team of digital marketing specialists.
    • Conduct regular team meetings and performance reviews to ensure team goals are met.
    • Foster a collaborative and innovative team environment.
    • Recruit, hire, and onboard new team members, ensuring alignment with company culture and objectives.
    • Provide ongoing training and development opportunities to enhance team skills and performance.
  • Client Relationship Management:
    • Serve as the primary point of contact for key clients, ensuring their needs are met and expectations exceeded.
    • Present campaign strategies, performance reports, and optimization plans to clients.
    • Build and maintain strong, long-term client relationships.
  • Content and Creative Oversight:
    • Collaborate with the content and design teams to create compelling and effective marketing materials.
    • Ensure all content aligns with brand guidelines and client goals.
  • Market Research and Trend Analysis:
    • Stay updated on the latest digital marketing trends, tools, and best practices.
    • Conduct market research to identify new opportunities and areas for growth.
Qualifications:
  • Bachelor's degree in Marketing, Communications, or a related field. Master's degree preferred.
  • 5+ years of experience in digital marketing, with a proven track record of successful campaign management.
  • 2+ years of experience in a leadership or managerial role.
  • Strong understanding of various digital marketing channels, including SEO, PPC, social media, email marketing, and content marketing.
  • Proficient in digital marketing tools and platforms, such as Google Analytics, AdWords, Facebook Ads Manager, and marketing automation software.
  • Excellent analytical, organizational, and project management skills.
  • Strong communication and presentation skills.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.

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