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4 hours ago
We are seeking a Senior Performance Analyst to lead end-to-end performance analysis across paid media channels.
About the RoleAs a key member of our team, you will be responsible for developing and owning advanced dashboards and reporting frameworks for leadership visibility.
- You will translate complex data into strategic recommendations that drive measurable business growth.
- Partner with Paid Media Managers, Growth Marketing, and Data Science teams to shape acquisition and retention strategies.
- Conduct deep-dive analyses on attribution models, conversion paths, and media mix optimization.
- Mentor junior analysts and contribute to building a data-driven culture within the organization.
- 7+ years of proven experience in performance marketing, media analytics, or digital growth roles.
- Strong command of digital ad platforms: Google Ads, Meta, TikTok, and emerging channels.
- Proficiency in advanced analytics & BI tools: Looker Studio, Tableau, Power BI, SQL (preferred).
- Solid understanding of attribution modeling, incrementality testing, and ROI forecasting.
- Exceptional analytical skills with the ability to connect performance data to strategic business outcomes.
- Strong communication skills to present findings and influence senior stakeholders.
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