
Lead Generation Expert
1 week ago
Candidate wanted for a Performance Marketing Specialist role
Job Description:We are seeking an experienced Performance Marketing Specialist to join our team. The ideal candidate will have a proven track record of creating and executing successful paid media strategies to generate high-quality leads.
This role involves managing and optimizing campaigns across multiple channels, including Google Ads, Facebook/Instagram Ads, and LinkedIn Ads. You will be responsible for driving lead generation campaigns focused on high-intent audiences across different verticals.
You will also be expected to build and optimize landing pages and lead funnels for maximum conversions. Additionally, you will conduct A/B tests for ad creatives, copy, and CTAs to improve click-through and conversion rates.
In this role, you will work closely with the design and content teams to produce high-performing ad creatives and copies. You will also collaborate with brand managers for campaign alignment with business goals.
We are looking for someone who thrives in a fast-paced environment and can blend analytics, creativity, and strategy to deliver measurable results.
Required Skills & Qualifications:Experience: Minimum 2 years in performance marketing and lead generation, preferably in multi-brand or agency environments.
Expertise in Platforms: Google Ads, Facebook/Instagram Ads, LinkedIn Ads, n8n, Zoho CRM, GPT, etc.
Strong Knowledge: Conversion rate optimization, funnel building, remarketing, A/B testing.
Analytical Tools: Google Analytics, Tag Manager, Data Studio, CRM systems, Pixel.
Budget Handling: Proven ability to manage significant ad spends effectively.
Creative Sense: Ability to suggest and guide ad creatives for better engagement and conversions.
Benefits:We offer a competitive salary and growth opportunities within our organization. You will have exposure to multi-brand marketing strategies across healthcare, pharma, medtech, and cosmetic sectors.
A fast-paced, innovation-driven work culture awaits you. This is an on-site role in Ahmedabad with opportunities for collaboration and learning.
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