Strategic Marketing Professional
4 hours ago
Job Overview
We are seeking a skilled Strategic Marketing Professional to drive retail excellence at Reliance Retail. This role requires strong marketing expertise, excellent communication skills, and the ability to analyze market trends.
About the Role
The ideal candidate will have a proven track record in developing efficient marketing strategies, managing advertising campaigns, and conducting market research. They must be proficient in MS Office and marketing software, with a strong understanding of social media and web analytics.
Key Responsibilities
- Marketing Strategy Development: Conceive and implement effective marketing plans to drive business growth.
- Campaign Management: Oversee and organize advertising/communication campaigns across various channels, including social media, TV, and promotional events.
- Market Research: Conduct thorough market analysis to evaluate trends, brand awareness, and competition.
- Survey and Feedback: Initiate and control surveys to assess customer requirements and dedication.
- Content Creation: Write compelling copy for diverse marketing distributions, such as brochures, press releases, and website material.
- Relationship Management: Maintain strong relationships with media vendors and publishers to ensure collaboration in promotional activities.
- Performance Monitoring: Track campaign progress using various metrics and submit reports on performance.
- Budgeting and Expense Management: Collaborate with managers to prepare budgets and monitor expenses.
Education Requirements
A Graduate/Post Graduate degree with relevant experience is required for this position. The ideal candidate will have a BSc/BA in marketing, business administration, or a related discipline.
Skills and Competencies
- Proven Marketing Experience: Proven experience as a marketing executive or similar role.
- Marketing Knowledge: Thorough knowledge of strategic planning principles and marketing best practices.
- Technical Skills: Proficient in MS Office and marketing software, familiar with social media and web analytics.
- Communication and Organizational Skills: Excellent communication and people skills, strong organizational and time-management abilities.
- Creativity and Commercial Awareness: Creativity and commercial awareness, with the ability to think strategically.
Salary Range
The estimated salary range for this position is ₹800,000 - ₹1,200,000 per annum, depending on qualifications and experience.
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