Digital Growth Strategist

2 days ago

Alwar, Rajasthan, India beBeeMarketing Full time ₹ 1,50,00,000 - ₹ 2,50,00,000

Job Overview

This is a rare opportunity to own both user and merchant growth across the entire lifecycle. You'll build campaigns that scale app downloads and increase stickiness while also driving merchant acquisition through smart targeting and funnel design.

We're looking for someone who's strategic enough to plan across multiple channels—but also hands-on enough to tweak budgets, build landing pages, or write CRM flows themselves when needed. You understand that the best growth marketers don't just buy clicks—they build cohort-led, insight-driven, full-funnel machines.

Key Responsibilities:

  • Paid Campaign Planning and Management: Plan and manage paid campaigns (Google, Meta, UAC, ASA) to drive app installs, signups, merchant acquisition, and engagement.
  • Lifecycle Journey Design: Design lifecycle journeys (email, push, in-app) to improve LTV and reduce churn.
  • Experimentation and Analytics: Run A/B tests, segment users, personalize communication, track CAC, LTV, retention, CPA, ROAS, and optimize performance.
  • Agency Relationships: Own agency relationships and budgets with hands-on execution capability.

Must-Have Skills:

  • 8-10 Years of Experience: 8-10 years in growth/performance/lifecycle marketing with experience across both B2C and B2B funnels.
  • Fintech/App/Payments Background: Proficient in tools like GA4, AppsFlyer, HubSpot, MoEngage, VWO, and strong analytics and experimentation mindset.
  • Strong Communication: Strong written and verbal communication skills with the ability to articulate complex ideas.

About This Role:

This role offers a unique opportunity to shape the future of digital payments by building marketing engines from scratch and obsessing over CAC:LTV.

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