
Digital Advertising Lead
5 days ago
Job Summary:
Lead Digital Advertising Expert Sought to Drive Campaign Success
We are looking for a highly skilled digital advertising expert to develop and execute comprehensive paid media strategies across Google's platforms. The ideal candidate will possess in-depth knowledge of performance marketing, data analysis, and ROI optimization.
Key Responsibilities:
- Create and manage Google Ads campaigns across various networks, leveraging audience targeting and competitor analysis.
- Conduct keyword research and optimize campaign performance through A/B testing, ad copy improvements, and landing page alignment.
- Implement conversion tracking using Google Tag Manager and/or GA4, analyzing campaign data to extract insights and present actionable recommendations.
- Collaborate with design and content teams to create engaging ad creatives and landing page strategies.
- Maintain high Quality Score, CTR, and conversion metrics, generating regular performance reports for stakeholders.
Required Qualifications:
- Proven experience managing Google Ads campaigns (2+ years preferred).
- Proficiency with Google Analytics (GA4), Google Tag Manager, and Data Studio/Looker Studio.
- Strong understanding of bidding strategies, audience segmentation, and remarketing.
- Excellent analytical and communication skills.
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