Digital Marketing Specialist
3 weeks ago
About Alpino
We at Alpino are seeking a highly skilled and creative Social Media Executive to join our team. As a Social Media Executive, you will be responsible for managing and maintaining our online presence across various platforms, including Instagram, Facebook, Twitter, LinkedIn, and YouTube.
Key Responsibilities:
Social Media Management
Create and implement a comprehensive social media strategy that aligns with our brand's tone and voice. This includes planning, scheduling, and publishing posts to maintain a consistent content flow and engagement.
Copywriting & Caption Writing
Develop compelling copy and captions for posts across all social media platforms, ensuring consistency in messaging. This includes writing engaging taglines, slogans, and product descriptions that resonate with our audience.
Customer, Influencer Engagement & ORM
Maintain and manage our online reputation by addressing reviews and comments across platforms. Respond promptly to inquiries from customers and influencers to maintain strong engagement. Collaborate with influencers to enhance brand visibility and manage relationships with key partners.
Innovation, Strategy & Team Collaboration
Stay updated with the latest social media trends and incorporate them into our strategy. Brainstorm and implement creative campaigns with the marketing and design teams to ensure consistent branding. Drive innovation by experimenting with new ideas, ensuring Alpino stays ahead in the market.
Analytics & Reporting
Track and analyze social media performance metrics to evaluate campaign success. Provide regular performance reports with actionable insights to optimize future campaigns. Review content, images, and videos across social media and e-commerce platforms to ensure alignment with brand objectives.
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