Digital Marketing Specialist

3 weeks ago


Surat, Gujarat, India Pulse Solutions Full time

Candidates Profile

We are currently seeking a skilled Digital Marketing Specialist to join our team at Pulse Solutions.

  • Develop and implement our SEO strategy.
  • Expertise in SEO & SEO Tools required.
  • Minimum 2 years of relevant experience in SEO.
  • Knowledge of Google Analytics and Webmaster tools.
  • Strong writing & communication skills.
  • Excellent analytical and problem-solving skills.
  • Ability to use statistical analysis reporting tools.
  • Work with content and creative teams to execute recommendations.

Job Description

  • Develop and implement various off-page optimization strategies.
  • Strong knowledge of SEO strategies like initial site analysis, content & keyword density analysis, adding Meta Tags, canonical issues, robots .txt, XML sitemap creation & implementation.
  • In-depth understanding of the search engine ranking algorithm.
  • Manage and refine On-Page SEO strategy to increase qualified organic search engine rankings for consumer traffic, advertiser revenue and advertiser portal sales.
  • Recommend site enhancements that maximize ROI and increase the rank of natural search result listings.
  • Recommend optimizations for site architecture, URL rewrites, and alternate directories.
  • Serve as an internal search expert to ensure best practices are shared and leveraged by all groups.
  • Continuously improve tracking, reporting and profitability of the SEO efforts.
  • Analyze and translate quantitative and qualitative data from the web analytics tool into an actionable SEO plan.
  • Research and develop SEO best practices to identify new market opportunities and maximize program profits with improved organic rankings.

Key Skills

  • HTML
  • Latest SEO/SMO trends and methods
  • Team player


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