
Digital Marketing Specialist
3 days ago
We're looking for a skilled professional to join our team as a Performance Marketing Executive.
Job DescriptionAs a key member of the marketing team, you will be responsible for planning, executing, and optimizing paid campaigns across various platforms, including Meta Ads and Google Ads. Your primary goal will be to maximize return on ad spend (ROAS) while ensuring performance metrics remain in check.
You will work closely with the creative and strategy teams to ensure ad campaigns align with business objectives. Additionally, you will be responsible for staying up-to-date with the latest platform updates, industry trends, and competitor activities.
Required Skills and Qualifications- Genuine interest in performance marketing and a willingness to learn beyond just platforms.
- Proven hands-on experience with Meta Ads and Google Ads.
- Strong understanding of campaign objectives, funnels, targeting, and key metrics (CPL, CTR, ROAS, CPA).
- Excellent analytical skills with the ability to interpret data and optimize campaigns.
- Strong communication skills (written & verbal) to manage both internal collaboration and client-facing interactions.
- Self-motivated and accountable, capable of balancing multiple tasks and deadlines.
This role offers opportunities for growth and development in a dynamic and fast-paced environment. You will have the chance to work with a talented team and contribute to driving business success.
OthersPlease note that we are an equal opportunities employer and welcome applications from diverse candidates.
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