
Digital Marketing Specialist
2 days ago
Role Summary:
We are seeking a seasoned Digital Marketing Specialist to join our team. As a Senior Google Ads Associate, you will play a pivotal role in driving client success through expert paid media campaign execution and optimization.
Key Responsibilities:
- Drive Client Success: Develop and execute strategic PPC campaigns across Google Ads platforms to drive measurable results for clients.
- Campaign Setup & Management: Set up and manage keyword lists, campaign structures, and ad group mappings to ensure optimal performance.
- Client Strategy Development: Collaborate with clients to understand their business objectives and develop tailored PPC strategies to meet their goals.
- Budget & Performance Management: Monitor campaign performance and optimize budgets for maximum ROI.
- Analytics & Reporting: Set up goals and funnels in Google Analytics and provide regular performance reports to clients on a weekly and monthly basis.
- Optimization: Analyze account performance data and make data-driven decisions to optimize campaigns for better effectiveness.
Required Skills & Qualifications:
- Expert-level experience in Google Ads (Search, Display, YouTube, Shopping, and Bing)
- Hands-on expertise in PPC and Search Engine Marketing
- Proficient in Google Analytics for performance analysis
- Familiarity with digital marketing principles and tools
- Experience with Mobile App Campaigns (optional) and Google Shopping Campaigns
- Skilled in Microsoft Excel for reporting and analysis
- A strong understanding of Conversion Tracking and Funnel Setup in Google Analytics
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