Digital Marketing Specialist

3 days ago

Kottayam, Kerala, India beBeeMarketing Full time ₹ 15,00,000 - ₹ 20,00,000

**Job Title:** Digital Marketing Specialist

The ideal candidate will be responsible for planning, executing, and optimizing paid campaigns across various platforms. This includes tracking, measuring, and analyzing campaign performance to generate insights and actionable recommendations.

Key Responsibilities:

  • ">
  • Plan, execute, and optimize paid campaigns across Meta Ads (Facebook, Instagram) and Google Ads (Search, Display, YouTube, Shopping).">
  • Track, measure, and analyze campaign performance to generate insights and actionable recommendations.">
  • Conduct A/B testing on creatives, audiences, and landing pages to improve conversions.">
  • Collaborate with the creative and strategy teams to ensure ad campaigns align with brand and business objectives.">
  • Manage ad budgets efficiently and maximize return on ad spend (ROAS) while keeping performance metrics in check.">
  • Stay up-to-date with the latest platform updates, industry trends, and competitor activities.">
  • Taking ownership of both individual deliverables and client relationships, ensuring smooth communication and reporting.">

Requirements:

  • ">
  • Genuine interest in performance marketing and the curiosity to learn beyond just platforms.">
  • Proven hands-on experience with Meta Ads and Google Ads.">
  • Strong understanding of campaign objectives, funnels, targeting, and key metrics (cost per lead, click-through rate, ROAS, cost per acquisition).">
  • Excellent analytical skills with the ability to interpret data and optimize campaigns.">
  • Strong communication skills (written & verbal) to manage both internal collaboration and client-facing interactions.">
  • Self-motivated and accountable, capable of balancing multiple tasks and deadlines.">
  • Knowledge of other advertising platforms (TikTok, Snapchat) is a plus.">

In this role, you will have the opportunity to work with a talented team to drive business growth through effective digital marketing strategies. If you are passionate about performance marketing and have the skills to back it up, we encourage you to apply.

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