Digital Marketing Expert

4 days ago

Ghaziabad, Uttar Pradesh, India beBeeDigitalMarketing Full time ₹ 9,00,000 - ₹ 12,00,000

As a digital marketing expert, you will play a pivotal role in crafting and executing effective strategies to drive business growth.

Key Responsibilities:
  • Paid Campaign Management: Plan, execute, and optimize paid advertising campaigns across multiple platforms.
    • Performance Analysis: Implement full-funnel strategies for lead generation, sales, and brand awareness. Monitor key metrics such as click-through rate (CTR), cost per acquisition (CPA), return on ad spend (ROAS), and conversion rates.
      • Analytics & Tracking: Utilize Google Analytics and Google Tag Manager to track campaign performance, user behavior, and event tracking. Set up tags, triggers, and variables to ensure accurate conversion tracking.
        • Remarketing & Lead Nurturing: Develop and implement remarketing strategies to re-engage existing leads. Create segmented audience lists based on user behavior and funnel position.
          • Local SEO & Competitor Research: Enhance local visibility by optimizing online listings and tracking their performance. Conduct competitor analysis to identify market trends, keyword opportunities, and new campaign strategies.
            • Lead Quality & Funnel Optimization: Monitor and analyze lead quality to ensure alignment with business goals. Provide feedback to improve lead generation forms and landing pages.
              • Team Leadership: Lead a team of marketing professionals, assigning tasks, setting performance goals, and fostering collaboration for successful campaign execution.

Preferred Qualifications:

  • Proven experience developing and implementing remarketing strategies across multiple platforms.
  • Demonstrated ability to create segmented audience lists based on lead behavior, website activity, and funnel position.
  • Experience running tailored remarketing campaigns to increase conversion rates from previously engaged users.
  • Skilled in analyzing the performance of remarketing efforts and optimizing creatives, bidding, and frequency based on data insights.
  • Must have 2+ years experience in Paid campaigns.

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