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Director of Data-Driven Marketing

2 weeks ago

Kozhikode, Kerala, India beBeeAnalytics Full time ₹ 20,00,000 - ₹ 25,00,000

Key Performance Indicators: Evaluate campaign performance by analyzing metrics such as conversion rates, ROI, customer acquisition costs, and lifetime value.

Campaign Optimization: Identify opportunities for process improvements in campaign execution and reporting. Develop strategies to optimize campaign workflows and enhance efficiency.

Collaboration and Communication: Work closely with the marketing team to understand campaign objectives and ensure alignment with overall marketing strategy. Collaborate with cross-functional teams to support integrated marketing efforts.

Data Management and Analysis: Utilize tools like SQL, Tableau, and Excel to manage and analyze large datasets. Ensure data accuracy and integrity in all analyses.

Reporting and Insights: Create comprehensive reports on campaign performance. Present findings to stakeholders in a clear and concise manner, highlighting key insights and recommendations.

Process Excellence: Continuously monitor and improve campaign processes to ensure efficiency, effectiveness, and scalability.

Marketing Strategy Alignment: Collaborate with the marketing team to develop and implement strategic plans that align with business objectives.

Team Collaboration: Foster a collaborative environment within the marketing team, promoting open communication and knowledge sharing.

Stakeholder Management: Build and maintain strong relationships with stakeholders, ensuring their needs are met and expectations exceeded.

Continuous Learning: Stay up-to-date with industry trends, best practices, and emerging technologies to drive continuous improvement and innovation.