Lead Generation Specialist

3 hours ago

Navi Mumbai, Maharashtra, India beBeeDemandgeneration Full time ₹ 8,00,000 - ₹ 15,00,000

Key Responsibilities:

  • We are seeking a highly skilled Demand Generation Specialist to develop and execute lead generation outbound strategies and campaigns that align with business objectives and drive revenue growth.
  • This role involves designing, implementing, and optimizing multi-channel marketing campaigns to generate high-quality leads, including Cold email marketing, Calling, LinkedIn outreach, and WhatsApp.
  • The successful candidate will deliver a weekly set number of SQL's, MQL's, and meetings via Outbound marketing motion, being accountable for the results
  • Market research and competitor analysis will be conducted to identify target audience segments, key trends, and opportunities for lead generation.
  • Closely collaborating with the content marketing team to develop and optimize high-quality lead generation outbound messaging is essential.
  • A lead nurturing program will be implemented to cultivate prospects and drive conversions, leveraging marketing automation and CRM tools.
  • Performance analysis and reporting on lead generation campaigns will provide insights and recommendations to optimize marketing effectiveness and increase ROI.
  • Seamless lead handoff and alignment between marketing and sales processes will be ensured through collaboration with the customer sales team.

Required Skills and Qualifications:

  • Bachelor's degree in marketing, business, or a related field. A master's degree is a plus.
  • 1-3 years in B2B SaaS demand generation, preferably within the technology industry.
  • Strong knowledge of demand generation strategies, tactics, and tools like Smartlead, Instantly, Phantombuster, Prospectoo, Sendgrid, Apollo, and Lusha.
  • Prior involvement in B2B marketing is preferred.
  • Marketing analytics proficiency with ability to measure and analyze campaign performance, identify trends, and make data-driven recommendations.
  • Strong project management skills with ability to prioritize and manage multiple projects and stakeholders simultaneously.
  • Collaborative mindset and ability to work effectively with cross-functional teams to achieve common goals.
  • Self-motivated and results-oriented, with track record of meeting or exceeding targets and KPIs.

Benefits:

  • Fast-paced, dynamic environment
  • Analytical, data-driven mindset

Contact Information:

  • Email: careers@pixelodigital.com

Qualification:

Bachelor's degree in marketing, business, or a related field, 1-3 years in B2B SaaS demand generation.

Keywords: DemandGeneration, LeadNurturing, MarketingAnalytics, ProjectManagement

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