Marketing Data Strategist

3 days ago

Mysore, Karnataka, India beBeeData Full time ₹ 2,00,00,000 - ₹ 2,50,00,000

Job Opportunity

We seek a highly skilled Data Engineer to craft advanced analytics and machine learning solutions across the business.

This role is for someone who will dedicate themselves to extracting every possible byte of data from marketing platforms, uncovering hidden capabilities.

The successful candidate will design pristine datasets in Snowflake that fuel exploration, BI, real-time streaming, and ML modeling – including star schema, medallion, and Data Vault patterns.

Data Extraction & Automation
  • Extract hidden attribution data, auction signals, and algorithmic behavior from APIs across Meta, Google, TikTok, and others
  • Exploit beta features and undocumented endpoints to unlock advanced data streams
  • Capture ephemeral data before it disappears – attribution snapshots, pacing drift, algorithm shifts
Auction Intelligence & Portfolio Optimization
  • Build granular spend and performance datasets with dayparting, marginal ROAS, and cost efficiency metrics
  • Develop lookalike audience models enriched with seed performance, overlap scores, and fatigue indicators
  • Create auction intelligence datasets with hour/geo/placement granularity, bid behaviors, and overlap tracking
Advanced Feature & AI Data Engineering
  • Extract structured data from advanced features like predictive analytics, customer match, and A/B testing tools
  • Build multimodal datasets (ad copy, landing pages, video) ready for machine learning workflows
Snowflake Architecture & Analytics Enablement
  • Design and maintain scalable, semantic-layered Snowflake datasets with historical tracking and versioning
  • Use S3 and data lakes to manage large-scale, unstructured data across channels
Required Skills & Qualifications
  • 3+ years as a Data Engineer with deep experience in MarTech or growth/performance marketing
  • Advanced Python for API extraction, automation, and orchestration
  • JavaScript proficiency for tracking and GTM customization
  • Expert-level experience with GA4 implementation and data handling
  • Hands-on experience with Snowflake, including performance tuning and scaling

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