Luxury Brand Content Strategist

14 hours ago


India Tilfi Full time
Job Description

Tilfi seeks a seasoned PR & Content Manager to craft its voice and presence across platforms.

Key Responsibilities:
  • Develop brand copywriting, ensuring tone and ethos alignment.
  • Manage digital content for website, newsletters, blogs, and social media.
  • Collaborate with designers, marketers, and product teams.
  • Brainstorm narratives for campaigns, product launches, and brand storytelling.
  • Build relationships with journalists, influencers, and stakeholders.
  • Develop and execute strategic PR plans to secure media coverage.
  • Write and distribute press releases, media kits, and communication materials.
  • Represent Tilfi at industry events, aligning with luxury positioning.
Requirements:
  • Bachelor's or Master's degree in Marketing, Communications, Journalism, Fashion Management, English, or a related field.
  • 5+ years of experience in PR, content creation, or a related role, preferably in the luxury or heritage sector.
  • Exceptional writing and editing skills, with a portfolio showcasing diverse formats and styles.
  • Strong network of media and influencer contacts in the fashion, luxury, or cultural sectors.
  • Proven experience in planning and executing successful PR campaigns and events.
Benefits:
  • Friendly work environment
  • Ongoing training and professional development opportunities
  • A competitive salary of $80,000 - $110,000 per year, commensurate with experience


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