Luxury Brand Content Strategist
14 hours ago
Tilfi seeks a seasoned PR & Content Manager to craft its voice and presence across platforms.
Key Responsibilities:- Develop brand copywriting, ensuring tone and ethos alignment.
- Manage digital content for website, newsletters, blogs, and social media.
- Collaborate with designers, marketers, and product teams.
- Brainstorm narratives for campaigns, product launches, and brand storytelling.
- Build relationships with journalists, influencers, and stakeholders.
- Develop and execute strategic PR plans to secure media coverage.
- Write and distribute press releases, media kits, and communication materials.
- Represent Tilfi at industry events, aligning with luxury positioning.
- Bachelor's or Master's degree in Marketing, Communications, Journalism, Fashion Management, English, or a related field.
- 5+ years of experience in PR, content creation, or a related role, preferably in the luxury or heritage sector.
- Exceptional writing and editing skills, with a portfolio showcasing diverse formats and styles.
- Strong network of media and influencer contacts in the fashion, luxury, or cultural sectors.
- Proven experience in planning and executing successful PR campaigns and events.
- Friendly work environment
- Ongoing training and professional development opportunities
- A competitive salary of $80,000 - $110,000 per year, commensurate with experience
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