Offline Marketing Executive

2 days ago


Thrissur, Kerala, India beBeeMarket Full time ₹ 12,00,000 - ₹ 16,00,000

Job Overview

The Offline Marketing Lead will spearhead all on-ground marketing efforts aimed at increasing brand visibility and driving student admissions. This role is responsible for the end-to-end planning, execution, and performance tracking of offline initiatives such as open houses, orientations, community events, and interschool competitions.

Key Responsibilities:

  • Marketing Strategy & Planning:
    • Develop a comprehensive annual marketing plan aligned with admission targets and brand positioning.
    • Identify key channels, locations, and event formats to maximize reach within target demographics.
    • Create quarterly and monthly activation calendars, timelines, and budgets.
  • Event Management & Execution:
    • Lead the planning, promotion, and execution of events such as open houses, school orientations, activations, community outreach programs, interschool competitions, workshops, and fairs.
    • Ensure seamless coordination across internal teams and event stakeholders.
  • Vendor & Partner Management:
    • Identify and onboard relevant vendors, agencies, and community partners.
    • Handle negotiations, contracts, and vendor performance monitoring.
  • Cross-Functional Collaboration:
    • Work closely with admissions, creative/content, marketing teams to ensure effective campaign alignment.
  • Performance Monitoring & Reporting:
    • Track ROI on events and offline channels, measuring metrics such as footfall, lead generation, conversion rates, and brand visibility.
    • Provide regular reports with insights and recommendations for optimization.
  • Resource Optimization:
    • Own the marketing budget; ensure judicious use of resources.
    • Identify cost-saving opportunities without compromising effectiveness.


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