
Offline Marketing Executive
2 days ago
Job Overview
The Offline Marketing Lead will spearhead all on-ground marketing efforts aimed at increasing brand visibility and driving student admissions. This role is responsible for the end-to-end planning, execution, and performance tracking of offline initiatives such as open houses, orientations, community events, and interschool competitions.
Key Responsibilities:
- Marketing Strategy & Planning:
- Develop a comprehensive annual marketing plan aligned with admission targets and brand positioning.
- Identify key channels, locations, and event formats to maximize reach within target demographics.
- Create quarterly and monthly activation calendars, timelines, and budgets.
- Event Management & Execution:
- Lead the planning, promotion, and execution of events such as open houses, school orientations, activations, community outreach programs, interschool competitions, workshops, and fairs.
- Ensure seamless coordination across internal teams and event stakeholders.
- Vendor & Partner Management:
- Identify and onboard relevant vendors, agencies, and community partners.
- Handle negotiations, contracts, and vendor performance monitoring.
- Cross-Functional Collaboration:
- Work closely with admissions, creative/content, marketing teams to ensure effective campaign alignment.
- Performance Monitoring & Reporting:
- Track ROI on events and offline channels, measuring metrics such as footfall, lead generation, conversion rates, and brand visibility.
- Provide regular reports with insights and recommendations for optimization.
- Resource Optimization:
- Own the marketing budget; ensure judicious use of resources.
- Identify cost-saving opportunities without compromising effectiveness.
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