Strategic Product Launch Specialist

2 days ago

Bareilly, Uttar Pradesh, India beBeeGrowth Full time ₹ 1,00,00,000 - ₹ 2,00,00,000
Key Roles and Responsibilities

We're looking for a strategic Product Launch Specialist who can take our innovative SaaS tools to market with impact.

About the Role

The successful candidate will own and execute the strategy to launch our products successfully, collaborating across product, marketing, sales, and customer success teams. They will drive alignment, define messaging, establish positioning, and ensure data-informed execution from ideation to launch and beyond.

Main Responsibilities:
  • Market & Customer Research: Conduct in-depth research to understand customer needs, pain points, and competitive landscapes, ensuring strategies are grounded in actionable insights.
  • Product Positioning & Messaging: Define positioning, value propositions, and messaging frameworks that resonate with our ideal customer profiles (ICPs) and differentiate us from the competition.
  • Strategy & Planning: Develop and own a robust product launch roadmap, detailing timelines, launches, stakeholders, budgets, and KPIs.
  • Cross-Functional Collaboration: Work seamlessly with product, marketing, sales, and customer success teams to coordinate launch plans and streamline execution.
  • Launch & Campaign Management: Plan and execute campaigns (digital, advertising, events), drive sales enablement, and oversee channel strategies to create awareness and demand.
  • Performance Tracking & Optimization: Define KPIs, monitor performance, analyze results, and iterate to maximize launch effectiveness.
Requirements and Qualifications
  • 3+ years of experience in product launch, product marketing, or related strategic roles, ideally in SaaS.
  • Strong strategic thinking with data-driven decision-making skills.
  • Excellent project management capabilities, timely, detail-oriented, and decisive.
  • Outstanding communication skills, capable of rallying teams and articulating vision.
  • Deep understanding of product launch frameworks: positioning, messaging, ICPs, distribution channels, and launch tactics.
  • Experience running cross-functional launches from inception to execution.
  • Bonus: Familiarity with analytics tools such as Google Analytics, Mixpanel, and CRM platforms.
What We Offer
  • A pivotal role in shaping the successful launch of innovative SaaS tools.
  • An entrepreneurial environment with autonomy, ownership, and growth opportunities.
  • A passionate team committed to creativity, excellence, and impact.

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